what

We understand conventional, traditional marketing. We also get quite excited about innovative, new ways of communicating with customers.

Copywriting

More than words, good copy relies on clever, creative writing.
Pictures paint a thousand words; clever copywriting creates even more compelling reasons to engage.

We create copywriting services for:

Websites
Flyers, brochures, postcards
Case Studies
White Papers
Email Campaigns

 ...and just about anything else that involves the written word.

 

PR

We don’t do the fluffy stuff but we are partial to champagne.

Despite popular belief, the life of a PR is not all glamour. It involves undertaking detailed research, a huge heap of legwork and a dog-with-a-bone mentality. 

Unless you have groundbreaking news – in which case securing media coverage is easy – it’s down to a clever PR to create an angle that generates attention. 

We do attract attention for our clients by working on a retainer or project basis.

We don’t do ad-hoc PR because it doesn’t work, better to spend your money on the fizzy stuff.

Marketing

Companies now recognise that a website and a strong presence on the Internet is essential to drive enquiries and increase sales. 

Adapt Communications excel in providing integrated digital marketing solutions to: 

Increase visitors to your website 
Maximise online exposure 
Convert visitors into customers 
Improve customer retention 

Call us now to plan your web strategy, develop an attractive and impressive web presence, sustain existing customer relationships and capitalise on new marketing opportunities.

Branding

Branding matters more than you think.

Research shows that you can combine a me-too, average product or service with a strong brand and enjoy great success. Conversely, you can have an amazing product or service and a mediocre brand and it never really takes off.

Branding is not just about a pretty logo. Branding should take into account advertising, colours, imagery, marketing sales, values and people. Good branding should influence your customers on an emotional level; it should evoke a collection of perceptions in their mind.

What does your brand say about your business, and more importantly, is anyone listening? 

Strategy

Great marketing results don't happen by accident.

A good marketing plan consists of a carefully considered strategy; looking at where the business is now, and where you want it to be and a tactical element, looking at how you intend to get there, taking into account available budgets, skill sets, time and a whole heap more.

A good marketing plan is essential if you want to ensure the best possible outcome. We can help evaluate your marketing plan, create a new one or work with you to ensure a positive outcome.

Contact us now to discuss your marketing strategy

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  • It started with a hint of something special, a teaser of more to come. Sophisticated, seriously good quality and dare I say, a hint of sexy. I’ll bet your mind is boggling with all manner of ideas, so would you be surprised to discover I’m talking about the latest business card offering from that clever [...] More...

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