Developing the Marketing Effectiveness of the NPL Website

Client: The National Physical laboratory

NPL is the UK’s national standards laboratory, and one of the world’s foremost centres for measurement and standards. David Green worked with Trainor Thornton to create a series of marketing campaigns and reporting tools that would dramatically increase site visibility and enhance CRM.

Result: A system that explicitly tracks customer activity, and allows NPL through back-end administration tools to position marketing elements based on real-time analysis of customer behaviour. A 20% increase in users coming to the site through the use of targeted e-marketing campaigns.